Musk sues Media Matters over claims of hate-adjacent ads on X

by IANS |

San Francisco, Nov 21 (IANS) Elon Musk’s X has sued left-leaning non-profit Media Matters, accusing it of interference with contract, business disparagement, and interference with prospective economic advantage.


The non-profit last week alleged in a report that X “has been placing ads for major brands” like Apple and IBM “next to content that touts Adolf Hitler and his Nazi Party”.


This led to several high-profile brands pausing their ads on X.


In a simultaneous move, Texas Attorney General Ken Paxton opened an investigation into Media Matters for potential fraudulent activity.


“We are examining the issue closely to ensure that the public has not been deceived by the schemes of radical left-wing organizations who would like nothing more than to limit freedom by reducing participation in the public square,” said Paxton.


The X lawsuit alleged that for the last several years, Media Matters has “falsely portrayed Twitter, now X, as a risky, unsafe platform for advertisers”.


“Contrary to these efforts, 99 per cent of X's measured ad placement in 2023 has appeared adjacent to content scoring above the Global Alliance for Responsible Media's brand safety floor,” the platform said.


The lawsuit confirmed that the screenshots the non-profit organisation posted are real but alleged that Media Matters “manipulated” the service to make X serve the offending ads.


“Media Matters has manipulated the algorithms governing the user experience on X to bypass safeguards and create images of X’s largest advertisers’ paid posts adjacent to racist, incendiary content, leaving the false impression that these pairings are anything but what they actually are: manufactured, inorganic, and extraordinarily rare,” read the lawsuit.


Media Matters’ president Angelo Carusone told The Verge that “we are going to continue our work undeterred. If he )Musk) sues us, we will win”.


“Musk has spent the last few days making meritless legal threats, elevating bizarre conspiracy theories, and lobbying vicious personal attacks against his ‘enemies’ online. This is a frivolous lawsuit meant to bully X’s critics into silence,” he said.


Musk on Tuesday posted: “Fraud has both civil & criminal penalties.”


X CEO Linda Yaccarino said she is committed to truth and fairness.


“Here's the truth. Not a single authentic user on X saw IBM’s, Comcast’s, or Oracle’s ads next to the content in Media Matters’ article. Only 2 users saw Apple’s ad next to the content, at least one of which was Media Matters. Data wins over manipulation or allegations. Don't be manipulated. Stand with X,” she argued.

Latest News
One killed in Texas wildfire Fri, Mar 01, 2024, 04:09 PM
Two men sentenced for attempted robbery, assault on doctor during night walk in Delhi Fri, Mar 01, 2024, 04:09 PM
Heavy rains trigger flash floods in Indonesia Fri, Mar 01, 2024, 04:07 PM
1 in 8 people globally is now obese: Lancet Fri, Mar 01, 2024, 04:07 PM
Lucknow's KGMU offers new hope for those who need artificial eye Fri, Mar 01, 2024, 04:02 PM
Singapore real estate group CapitaLand purchases Pune IT SEZ project for Rs 7.73bn Fri, Mar 01, 2024, 03:51 PM
'Amid steep valuations, SC diktat creates overhang on future price hikes, expansion for hospitals' Fri, Mar 01, 2024, 03:49 PM
Projects worth Rs 48K crore to create 14,000 jobs in Ayodhya, Varanasi, Mathura Fri, Mar 01, 2024, 03:47 PM
Sheikh Shahjahan not cooperating with investigating officers: Sources Fri, Mar 01, 2024, 03:45 PM
Blast in Bengaluru cafe, five injured Fri, Mar 01, 2024, 03:26 PM
Defence Ministry inks MoUs worth Rs 39,125cr to procure military equipment Fri, Mar 01, 2024, 03:25 PM
IPL 2024: Kolkata Knight Ridersí main pre-season camp to begin from March 15 Fri, Mar 01, 2024, 03:17 PM
Green's ton vindicates selectors' decision to stick him in at no. 4: Hockley Fri, Mar 01, 2024, 03:14 PM
Guterres condemns killing of over 100 around food convoy in Gaza Fri, Mar 01, 2024, 03:06 PM
Guterres condemns killing of over 100 around food convoy in Gaza Fri, Mar 01, 2024, 01:53 PM