Snap acquires Th3rd that creates digital 3D counterparts of people, products

by IANS |

San Francisco, March 25 (IANS) Snap, the parent company of Snapchat, has quietly acquired 3D-scanning studio called Th3rd for an undisclosed sum.

A company spokesperson told TechCrunch that four team members from Netherlands-based Th3rd have joined Snap as part of the acquisition.

According to Th3rd's website, it creates digital 3D counterparts of people or products.

"These high-resolution digital 3D models are your building blocks for huge amount of applications, like photos, videos, visualizations, animations, 360 degree photos, holograms, VR and AR," reads the description.

Founded in 2014, Th3rd has been investing in AR-powered commerce in recent years and is building out its platform to leverage the technology.

In April last year, it introduced tools that turn retailers' photos into 3D assets.

Snap has acquired several augmented reality (AR) companies in the last few years.

In May 2021, Snap acquired AR startup WaveOptics that supplied technology to power Snap's Spectacles AR glasses for $500 million.

In March 2021, Snap acquired Fit Analytics and in July, it acquired 3D and AR commerce company Vertebrae. Last year, Snap disclosed it acquired AR company Forma.

Snap this week launched a new business unit that will offer its augmented reality (AI) solutions to retailers and businesses so they can integrate them into their apps.

The new "Augmented Reality Solutions for Business" (ARES) division will enable businesses to adapt Snap's AR features for their apps and websites in order to attract customers and create more immersive experiences.

Meanwhile, Snap has introduced its new AI chatbot for Snapchat. It is powered by the latest version of OpenAI's GPT technology.

Latest News
MoS IT bats for net neutrality amid TRAI's move to selectively ban OTTs Fri, Sep 29, 2023, 04:17 PM
Home to exiled Mughal princess, birthplace of the BCCI: Roshanara Club's many lives Fri, Sep 29, 2023, 04:12 PM
Karnataka CM felicitates gold medal-winning Indian blind women's cricket team Fri, Sep 29, 2023, 04:11 PM
Asian Games: India's success in shooting at Hangzhou charted inside a 'war room' in NCR Fri, Sep 29, 2023, 04:10 PM
Amazon Great Indian Festival starts Oct 8 with early access to Prime members Fri, Sep 29, 2023, 04:09 PM
RBI to maintain rates, real estate sector to be disappointed Fri, Sep 29, 2023, 04:08 PM
Australians with disabilities facing high rates of abuse, exploitation: report Fri, Sep 29, 2023, 04:07 PM
Death toll from Nagorno-Karabakh fuel depot blast rises to 170 Fri, Sep 29, 2023, 04:06 PM
ISKCON sends Rs 100 cr defamation notice to BJP MP Maneka Gandhi Fri, Sep 29, 2023, 04:05 PM
Kejriwal unveils 15-point winter action plan to combat air pollution Fri, Sep 29, 2023, 04:00 PM
India's resolute stand during Galwan stand-off made world take note of us: Army chief Fri, Sep 29, 2023, 03:27 PM
Fresh Raj Bhavan-Bengal Secretariat tussle over Guv's recommendations on VC appointment search panel Fri, Sep 29, 2023, 03:26 PM
Rajnath condoles loss of lives in Lucknow house collapse Fri, Sep 29, 2023, 03:05 PM
Japan's unemployment rate at 2.7% Fri, Sep 29, 2023, 03:04 PM
Delay in UP cabinet reshuffle puts question mark on fate of Rajbhar, Chauhan Fri, Sep 29, 2023, 02:57 PM