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by IANS |
New Delhi, Oct 20 (IANS) Taking its success story forward, itel family becomes stronger with over 6 crore happy consumers in India, a resounding milestone for the smartphone brand within four years of its operations in India.
This important milestone reinstates itel's success story in India which has been driven by its customer-centric approach, innovative and affordable product portfolio, robust distribution network along with localised marketing communication approach, according to the company.
"Since its inception in India, itel has witnessed tremendous growth and launched many ‘industry firsts' for its discerning customers. We have been successful by virtue of the trust and faith reposed by the people of India for our efforts in bringing innovative, affordable, and trendy product portfolio backed with strong distribution, efficient service network and localised communication suiting every markets," Arijeet Talapatra, CEO, TRANSSION India, said in a statement.
"We want to make this festive season special for our customers by offering them trendy Mobile phones in all price segments suiting their needs - starting less than 4k to a range below 7k. Our Smartphones A23, A25 Pro, A48 and Vision 1 have been launched to provide best of value at a price point which is one of the best in the industry along with a variety of new range of Smart Gadgets and TVs which will redefine entertainment experience of our customers this festive season'' Talapatra added.
This festive season, itel customers would be able to enjoy the magical product portfolio of itel with its flagship premium smartphone Vision 1 in less than 7K, A48 in less than 6K, A25Pro in less than 5K and A23 in less than 4K making it affordable, accessible across all segments of buyers. itel Vision 1, itel A48, itel A25 Pro and itel A23 are priced at Rs 6,699, Rs 5,999, Rs 4,999 and Rs 3,799, respectively.
Extending the magical experience to a wider portfolio of devices and with great demand from the market, itel launched Smart Gadgets and its magical range of TV portfolio. With itel Mobile, Smart Gadgets and TV, India will witness a new wave of empowerment in mobile, digital and entertainment experience and consumption.
"itel's success strategy is built on its five key pillars – Innovation through many industry first features, channel relationship & engagement, customer centricity with 950+ service centres & Carlcare, building local connect through customized marketing communication, a robust distribution network of 1 lakh+ retailers and 1,000 plus partners", Talapatra added.
Expanding on itel's six core values, the latest festive offering by itel is designed to provide the latest features and technology bundled with a user-friendly interface, value proposition, reliability, accessibility, and customer care.
The latest addition itel A48 is all set to redefine the overall smartphone experience by being the perfect choice for entry-level smartphone users. itel A48 is a magical combination of premium design aesthetics and super trendy features to fulfil all common needs of the aspirational millennials of tier 3 and below towns, be it financial transactions, virtual education for kids, entertainment or running a small scale business.
itel A48 features 6.1 inch HD+ IPS Waterdrop full screen display with in-cell technology and 2.5D TP lens providing a better screen design.
Running on the latest Android 10 (Go Edition), itel A48 is powered with 1.4GHz quad-core processor for seamless multitasking functionality. In terms of memory configurations, the phone comes with 2GB RAM and 32GB of internal storage expandable up to 128GB.
The smartphone comes equipped with dual 5MP AF rear camera with LED flash and 5MP selfie camera—configured in the unique camera setup, adding to the premium look and feel of the phone. The front 5MP Big Pixel selfie camera with AI Beauty Mode is equipped with a flashlight to ensure bright and clear selfie.
To further fuel the festive cheer, itel has also launched a category disruptor, itel A25 Pro -- new 2GB+32GB variant of itel A25 smartphone in a complete new packaging to offer consumers a host of features.
itel A25 Pro comes packed with a brighter IPS display resolution (1280x720 pixels) of 12.7cm (5.0 inch) HD along with wider viewing angles.
It comes equipped with a 5MP AI rear camera and 2MP selfie camera. The power-packed smartphone also comes equipped with 2GB RAM, face unlock feature and 32GB internal storage along with a dedicated expandable memory up to 32GB.